A guide to quality guest blogging
Guest blogging is a tactic of internet marketing for improving both search engine positioning and set up your authority within your niche. It’s a chance to share your capability with others, plus an opportunity to enhance traffic to blogs of both the parties. Guest blogging is an excellent technique to establish yourself as a power figure within your area of expertise and create associations with other experts and bloggers of your field.
I order to convince the other blogger to publish your post (as a guest) on his/her blog, it’s crucial that you get to know the content of the blog. To be a successful guest blogger you must explore the blog’s present content in addition to archives and comments. This would help you to know about content that is acceptable and popular on the blog.
If the statistics of your blog are good, then make sure to share them as well as your Google and Alexa rankings with the blogger in whose blog you want to publish your post. This would further convince the other blogger to let you publicize your post as a guest.
By providing links to your own blogs and other online works you can illustrate the quality and coherency of your writings to the other blogger. On the other hand you will also promote your business by link building in this way.
To steer the most traffic and obtain the maximum exposure you’d want to publish your guest blog posts on bigger blogs than yours, however it is advisable to begin your guest blogging venture on lesser blogs. This way, you can first learn the tricks of the trade and build your online standing, prior to pitching your guest post enterprise to well known blogs.
When the time to actually post your piece, as a guest blogger; make sure to provide your absolute best to the other blog. Make your guest post free of all spelling and grammatical errors. Also, you should not overload your writing with links to your own websites or blogs, but a single link like this: “ best vaccums for pet hair ” could be fine. You can incorporate a short bio with only one or two links to a website or page that provides access to other links you might want to share. If your post is overburdened with links to your to your own online content, it might look like spam, and then it’s not likely that you’ll be asked to revisit as a guest blogger.
Blog to increase sale
Internet is being used by the businesses as an advertising tool to reach out to their potential customers and increase sale. It is used to get information about the customer needs and requirements, their complaints and queries and many other such things which help the businesses to take necessary steps and provide better services and customer satisfaction.
Blogging is one such internet marketing technique used by the businesses to keep the customer updated about the business product and build a relationship between the customers and the business. Blog is a kind of personal diary or website which can be used to share your thoughts and ideas with the world. It includes the following
- Search engine optimization
- Social media marketing
- Writing posts
- Editing posts
- Publishing Posts
- Designing website
- Maintaining websites
Benefits of blog marketing to the business
Low cost: Blog marketing is an inexpensive internet marketing strategy. The can be built in the existing websites of the business too. It is a very professional way to promote your business with very low or zero maintenance cost.
Building network: Blog can be used as an excellent base to build networks between the business and the customers. It helps to connect with the people and keep them informed and updated. It can reach to mass audience anywhere in the world. A good written blog can achieve what even other expensive advertisements methods can’t.
Enhanced company visibility: Blog creates a positive impact on the minds of the user. It helps in creating visibility of the businesses. It is a kind of networking which helps to create brand awareness and existence. Links are used to the blogs to direct the user to the company’s website. It helps I increasing the traffic to your website and in increasing the position in the search engines.
Product exposure: Blogs can be used for product advertising. It is a good way to inform the customers about the products features and uses. Also they can always be updated about any new product or discounts or promotions offered by the businesses.
SEO Optimized content: One should use the targeted keywords in their blogs to increase the traffic to their websites. Creating a blog on the company’s website increases its persona and provides space to interact with the customers. Writing creative blogs with links on other websites can proved to be very helpful to attract customer to the company’s site.
Effective internet marketing strategies
Internet marketing is considered to be the best marketing technique. It is result oriented. If appropriate internet marketing strategy is adopted the company can achieve huge success in terms of sales and profits. Some of the best internet marketing strategies are:
Blogging: Blogs are written about various topics like sports, entertainment, businesses, products, education etc. Blogs create awareness among the people regarding your brand. It helps in building relationships between the potential and existing customers. Updating a blog is also very important. It requires little cost, efforts and creativity to attractive the targeted customers to your site.
Content marketing: Content marketing is focused on sharing, discussing, generating leads and making sales. Creating valuable, informative and quality content is essential to gain the interests of the potential buyers and increase traffic to the business website. Internet is a media which can be used to interact with the people and make them aware about various things. Content marketing is a convincing way to reach to a large group of people and get reviews, information and comparison related with different products in the market.
Community building: Community building is creating a group of people with common interests. These communities interact and collaborate towards a common goal. Communities are built on social networking sites. However businesses can create community on their official website too. Community marketing can be used as a tool for research and consumer intelligence. It helps in increasing the sale, presence and referrals of the businesses. Community marketing is also a good way to reduce costumer complaints and provide quality service to them which can provide complete satisfaction to the customers.
Contextual marketing: It is a popular online marketing strategy which is cost effective and useful. It refers to placing useful ads or links on web pages which the user is viewing to provide him more information about his search. It is a great way to promote and advertise on websites and reach a targeted group. It is a platform that helps in achieving the benefits of the customer as well as the business.
Affiliate marketing: It is the act of selling your product through someone who works on commission basis. These persons will use different methods to sell the product in order to get commission. It is important for the businesses to find the right people to sell their products and help them in achieving their targets.
User experience branding (UxB): It includes easy navigation to the website, its usage, look etc. The website should be designed and structured in such a way that it interests the visitor and he stays on the website for a longer duration. The company’s website acts as a reflection of the company hence it should be designed wisely.